I've spent a ton of time being around coffee, one coffee shop more than the rest was Philz Coffee. A very peculiar kind of place to work and to have coffee, but undeniably a great place to be.

This is the original design of the Philz Coffee Subscription page.

Coffee, to the likes of those who drink it, hold a very special place in my heart. It warms the soul, it get me excited for things and it prepares me to brace for the worst that's yet to come.

I stumbled on the subscriptions page of Philz coffee and I noticed a few things that didn't sit well with me. Working at a coffee shop, there are a few things you have to take note before taking someone else's order.

Designed identifiers that play with the brands eclectic & playful branding.

When ordering coffee beans there's a need to always ask a few simple questions to get the right product out there.

One, it involves tasting notes, knowing what roast and what kind of coffee your getting dictates what you're going to be drinking.

Two, it involves deciding on how coarse or how fine you want your coffee beans to be ground. It's not rocket science, but its a simple way to ensure you're making your coffee the right way at home.

Designed subscription quick shopping interface.

Finally, how often do you drink coffee?Staying on top of how often you drink will be a great decisive factor to how often you'll be coming into the shop to pick up beans or having your beans delivered to you to ensure you have the freshest beans possible.

Freshness and Coarseness will one of a few factors that will define how well your coffee is going to be in the morning. 

In this exploration I went ahead and decided to revamp the subscriptions page of Philz Coffee to introduce a more playful aspect to a user's decision.

It's one thing to have a system that works but another that pulls in users to avail of a certain service. I thought to make the on-boarding process of coffee drinkers around the nation to be similar to the kind of experience those who drink Philz Coffee in San Francisco in person.

Graphic assets that can identify roasts - inspired by the actual mugs used in Philz Coffee Stores Nationwide

Version 1.0

Version 2.0

Keeping a brands design system, in brand with that of it's larger identity is a greeat way to show professionalism and the character of a company's overall image.

It's like being a sneaker head, you can simply have nice shoes and get away with it. The jeans and ths hirt you put on will always hinder the beauty of a well designed piece of footwear.